Liat Ben-Zur is a corporate vice president of Modern Life & Devices Product Marketing Management, helping to define meaningful products and services that address consumer needs and drive deeper engagement across Microsoft‘s portfolio. She also serves on the advisory board of Umicore, a global materials, recycling and sustainabliity company.
Liat has been named by Connected World as a winner of “2018 Women of M2M (IoT).” She was named by Mashable as one of "The Female Mentors Making a Difference in Silicon Valley" in 2017 and by Inspiring Fifty as "One of the Fifty Most Inspirational Women in Technology in the Netherlands 2017.” She was named by Silicon Republic as one of "4 Women Waves in the World of IoT” in 2016, and by Fierce Wireless as one of only seven “Rising Stars of Wireless” in 2014. She is passionate about the evolution of mobile, consumer services & IoT as they intersect with healthcare, consumer goods, automotive, smart cities, sustainability industries, and more.
Prior to her current role, Liat was Senior vice president and digital technology leader at Philips where she was responsible for driving the connectivity & digital strategy for Philips health tech portfolio. An IoT thought leader, Liat led the development of digital platforms and connected propositions across the company and helped spearhead the digital transformation at Philips.
Before joining Philips, Liat enjoyed a 17 year career at Qualcomm. She co-founded and was Chairwoman of the Board of the AllSeen Alliance, the largest open-source alliance for a common IoT protocol, while also leading Qualcomm’s AllJoyn business as senior director, Product Management. Liat also built and led Qualcomm's Developer Ecosystem team, bridging the gap between the strongest semiconductor player in wireless with the growing influence of mobile application developers. She joined Qualcomm in 1998 working as an ASIC designer, then led the chipset division’s Technical Account Management team and later ran the competitive strategy team, assessing M&As, and contributing to the division’s long-range planning and technology road mapping. Prior to joining Qualcomm, Liat worked as a hardware engineer at Intel and for a wireless startup in Israel.
Liat holds a Bachelor in electrical engineering from UC Davis and Masters in business administration from UCLA’s Anderson School of Management. Liat has also been known to write tech-centric raps. She is the founder of Geek Sheek Beats which helps to bridge companies with contemporary culture via authentic, credible, and original music and videos.