Lara Ankersmit is Head of Digital at Dutch national broadcaster NOS where she is responsible for all the digital and mobile activities. As the Head of Digital Media she manages the development of innovative digital products and apps. Her focus is mainly on user experience, technical innovation and adaptation by a broad user base.
Her goal is to transform a traditional media company to a digital organisation, where journalists find their new role in bringing news to new (and younger) audiences.
Lara started her career in Digital in 1994 as a journalist followed by roles in advertising and publishing. Before joining NOS she worked on several web projects – ranging from profit to nonprofit.