Janneke Hadders is director of the company Dacom Farm Intelligence. Dacom allows growers and agribusiness around the world to optimize the quality of the crop with data driven software, sensor equipment and advisory services. Since 2003, shortly after obtaining her Master's degree in Law and Business Administration at the University of Groningen, Janneke is active within Dacom. Dacom has grown into an international company with thousands of customers, including large multinationals in the Food & Agro industry. In 2012 Janneke became director of Dacom. In 2011, Dacom was voted the most innovative SME company in the Netherlands in the SME Innovation top 100.