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Eva Heffernan

Eva Heffernan is an accomplished leader in the Technology Industry, with 20 years of experience driving customer success and innovation in Sales, Channel, Strategy and Business Operations.

Eva joined Salesforce in February 2014 to lead Strategy and Business Operations for Northern Europe. In 2017, she took on the responsibility to build the Salesforce partner ecosystem in the Netherlands. In April 2018, Eva was appointed Country Leader for Salesforce Netherlands. She is focused on driving business growth in the Netherlands with a values-driven approach through Salesforce employees, customers and partners. Eva also leads the Commerce Cloud team across Belgium and the Netherlands.

Before joining Salesforce, Eva worked at Microsoft and Oracle, where she fulfilled different leadership roles and focused on driving best in class Go-To-Market strategy and alliance management. She has driven numerous business transformations and change initiatives in

complex, corporate environments and has won multiple awards, reflecting her passion for ethical business performance and hyper-growth.

Eva achieved First Class Honours in her studies at University College Dublin, during which time she successfully completed an Erasmus year in Germany. From there, she was awarded a scholarship from the Austrian government to study at Universität Wien (Vienna). Eva also studied Executive Business Coaching at Coach Institute of Ireland and completed a diploma in Psychotherapy at Dublin Business School.

In 2014 Eva moved from Ireland to the Netherlands with her family, where nowadays she’s enjoying life with her husband William and their two daughters in Amsterdam.