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Anneke Keller

Anneke Keller is Head of Software Development at Coolblue. Her passion? Working with engineers from different backgrounds, cultures and skills.

After studying at the Delft University of Technology, she started working for Royal Dutch Telecommunications (KPN). As a management trainee she was given the opportunity to grow as an IT manager, including managing 250+ teams. In 2005  she managed her first outsourced software team in India.

In 2007 Anneke joined TomTom Navigation Systems as a VP Software Engineering. At that time, TomTom was rapidly accelerating its growth, as was her team. Their biggest challenge was meeting the deadlines for delivering the embedded software. And they proudly did: in 2009 her team delivered all 10 software projects on time without having quality problems. Her team at TomTom had 20 different nationalities. Most of them were based in Amsterdam, part of the team was situated in Taiwan, China and India.

In 2011 She worked for the company CCS, where she was a member of the board and responsible for Software Engineering in the Netherlands and India. CCS made the software product Level 7 for the Insurance Industry.

Currently Anneke works at Coolblue, one of the biggest online retailers of the Benelux and the fastest growing company in the industry where she’s responsible for software development. At the moment they have with 27 scrum teams. These teams work on the E-commerce platform, back office systems, the infrastructure needed to run these platforms and the workplaces. Since we value data analysis a lot at Coolblue they also have quite some teams working on Business Intelligence.

Besides her work at Coolblue, Anneke is also a management coach. Helping others with the her experiences is important to her.